How Wispra turned intent signals into 60% of its weekly demos

How Wispra turned intent signals into 60% of its weekly demos
Louis Debusschere - Founder

10+
Demos per week

50%
Of revenue

Key Results

Demo generation
~30 demos/week → 60% sourced from Gojiberry AI

Revenue impact
~ 50% of revenue influenced by signal-based outreach

Enterprise traction
Won key accounts like Decathlon, Allianz, AXA

Overview
Wispra helps companies structure their data to become authoritative sources for AI search engines.

In just 6 months, Wispra reached ~250 clients, targeting companies with strong local presence (insurance, real estate, hospitality).

But scaling pipeline in a new category (AI search / GEO) required more than traditional outbound.

The challenge
Before Gojiberry, Wispra relied on:

  • cold calls from scraped data
  • cold email from Sales Navigator lists
  • limited LinkedIn outreach (too time-consuming)

The core issue:
👉 they were targeting ICP… not intent

Louis explains:
“ We needed to reach people already thinking about AI search — not just people who fit our ICP.”

At the same time, they wanted to move upmarket toward multi-location networks, where timing and relevance matter more than volume.

What changed
Wispra made one key change:
👉 Stop targeting profiles. Start targeting conversations.

Instead of asking:
❌ “Who fits our ICP?”
They started asking:
✅ “Who is already talking about our category?”

This changed everything.

What they changed
Wispra built a signal-driven outbound engine powered by Gojiberry.

Signals they track

  • people engaging with AI / GEO content
  • likes & comments on influencer posts
  • discussions around ChatGPT / Search AI
  • prospects interacting with competitors

These signals identify buyers already in motion.

How they run it
This is the exact system Wispra uses:
Find prospects already talking about AI search -> Capture them via Gojiberry signals -> Launch multi-touch outreach (LinkedIn + calls) -> Book demos

Simple. Repeatable. Scalable.

Results
Gojiberry quickly became the core driver of Wispra’s pipeline.

Pipeline impact

  • ~30 demos per week
  • ~60% directly sourced from Gojiberry

Revenue impact

  • ~50% of revenue influenced by Gojiberry

Even in a multi-touch sales cycle, signal-based outreach consistently drives a large share of closed deals.

Enterprise traction
This approach helped Wispra land major accounts like:
👉 Decathlon
👉 Allianz
👉 AXA

Not through mass outreach, but by entering conversations at the right moment.

Why it works
The difference is not the channel.
It’s the timing.

“We’re not reaching out randomly anymore. We’re entering conversations that already exist.”

Signal-based outbound allows Wispra to:

  • reach prospects at peak interest
  • increase demo conversion rates
  • focus on high-quality opportunities

Product experience
Wispra highlights:

  • precise signal targeting
  • ability to capture engaged audiences (likes, comments, discussions)
  • prioritization of agent-sourced leads
  • Insights to continuously refine targeting

“The more we refine signals, the better the quality gets.”

What’s next
Wispra is now doubling down on:

  • refining signal quality via Insights
  • scaling agents
  • increasing demo volume while maintaining quality

Final takeaway (🔥 upgraded insight)
The best outbound doesn’t come from better messaging.
It comes from better timing.

By focusing on people already in-market, Wispra turned outbound into a high-intent acquisition channel.