# How Wispra turned intent signals into 60% of its weekly demos

**How Wispra turned intent signals into 60% of its weekly demos**  
Louis Debusschere - Founder

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**10+**  
Demos per week

**50%**  
Of revenue

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**Key Results**

**Demo generation**  
~30 demos/week → **60% sourced from Gojiberry AI**

**Revenue impact**  
~ **50% of revenue influenced by signal-based outreach**

**Enterprise traction**  
Won key accounts like **Decathlon, Allianz, AXA**

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**Overview**  
[Wispra](https://wispra.com/) helps companies structure their data to become authoritative sources for AI search engines.

In just 6 months, Wispra reached **~250 clients**, targeting companies with strong local presence (insurance, real estate, hospitality).

But scaling pipeline in a new category (AI search / GEO) required more than traditional outbound.

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**The challenge**  
Before Gojiberry, Wispra relied on:  
- cold calls from scraped data  
- cold email from Sales Navigator lists  
- limited LinkedIn outreach (too time-consuming)

The core issue:  
👉 they were targeting **ICP… not intent**

Louis explains:  
“ _We needed to reach people already thinking about AI search — not just people who fit our ICP.”_

At the same time, they wanted to move upmarket toward **multi-location networks**, where timing and relevance matter more than volume.

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**What changed**  
Wispra made one key change:  
👉 **Stop targeting profiles. Start targeting conversations.**

Instead of asking:  
❌ _“Who fits our ICP?”_  
They started asking:  
✅ _“Who is already talking about our category?”_

This changed everything.

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**What they changed**  
Wispra built a **signal-driven outbound engine** powered by Gojiberry.

**Signals they track**  
- people engaging with AI / GEO content  
- likes & comments on influencer posts  
- discussions around ChatGPT / Search AI  
- prospects interacting with competitors

These signals identify **buyers already in motion**.

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**How they run it**  
This is the exact system Wispra uses:  
Find prospects already talking about AI search -> Capture them via Gojiberry signals -> Launch multi-touch outreach (LinkedIn + calls) -> Book demos

Simple. Repeatable. Scalable.

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**Results**  
Gojiberry quickly became the core driver of Wispra’s pipeline.

**Pipeline impact**  
- ~30 demos per week  
- ~60% directly sourced from Gojiberry

**Revenue impact**  
- ~50% of revenue influenced by Gojiberry

Even in a multi-touch sales cycle, signal-based outreach consistently drives a large share of closed deals.

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**Enterprise traction**  
This approach helped Wispra land major accounts like:  
👉 **Decathlon**  
👉 **Allianz**  
👉 **AXA**

Not through mass outreach, but by entering conversations at the right moment.

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**Why it works**  
The difference is not the channel.  
It’s the timing.

“We’re not reaching out randomly anymore. We’re entering conversations that already exist.”

Signal-based outbound allows Wispra to:  
- reach prospects at peak interest  
- increase demo conversion rates  
- focus on high-quality opportunities

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**Product experience**  
Wispra highlights:  
- precise signal targeting  
- ability to capture engaged audiences (likes, comments, discussions)  
- prioritization of agent-sourced leads  
- Insights to continuously refine targeting

_“The more we refine signals, the better the quality gets.”_

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**What’s next**  
Wispra is now doubling down on:  
- refining signal quality via Insights  
- scaling agents  
- increasing demo volume while maintaining quality

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Final takeaway (🔥 upgraded insight)  
**The best outbound doesn’t come from better messaging.**  
**It comes from better timing.**

By focusing on people already in-market, Wispra turned outbound into a **high-intent acquisition channel**.